Be Reasonable
The title of this post comes from a section of Jeff Sutherland's book Scrum: The Art of Doing Twice The Work in Half The Time . In that section he identifies four kinds of waste, or "Unreasonableness." Being reasonable sounds ambiguous and subjective. It's particularly difficult for a CEO, CFO, COO, CTO or CRO to determine what is reasonable and what is not when it comes to expectations of the product and technology teams. Sutherland discusses these four types of unreasonableness which lead to waste: Absurdity. Don't ask the team to work for absurd, impossible goals. Unreasonable Expectations. When a team has to move from one crisis to the next and its achievements are based on heroic efforts, the team members will experience burnout. Overburden. Think "Dilbert." Onerous company policies, meaningless meetings, preventing teams from using tools or accessing environments they need to succeed; these all suck up time and energy while delivering n